Maybelline launches it's brand on television in the 1950's.

Maybelline had it's Biggest year by the end of 1949 and profits continued to rise in the 1950's, when Tom Lyle launched Maybelline's  "Before and After" advertisements on television...  Baby Boomers would become the largest generation in history and ultimately  the most powerful spending machine in the world. 



Maybelline - 1949 - "Before and After."